Speaker

Paolo Costella

Strategy Director, Camp22

Paolo Costella is Strategy Director at Camp22. With over 10 years in marketing and communications and a background in mass-market brands, he focuses on communication strategy for health and pharma companies, combining insight, data and creativity to build omnichannel programmes for doctors, patients and the general public. Among other things, he coordinates HCR – Health Communication Reshaping, the observatory on clinicians’ communication preferences, and works on measuring the impact of health communication with Impact Engine.